Line of Scrimmage: The T.O. Factor

Football Betting Lines

07/28/2010 - Philadelphia, PA (Sportsbook Betting Lines) - Given their recent history of off-the-field problems, it's tempting to quip that the Cincinnati Bengals' signing of Terrell Owens is an attempt to improve the team's character.

It's natural to laugh at an organization where the imbalanced patients have run the asylum for so long, and where the man who made the Owens signing, longtime team president Mike Brown, has often seemed to be constructed with a couple fewer screws that his contemporaries around the league.

The marriage between Cincinnati and the radioactive Owens, hot on the heels of the offseason signings of Matt Jones and Pacman Jones, is more grist for the mill of those who would argue that the Bengals don't get it, and don't understand that character and chemistry are important components in the effort to win championships.

I say hogwash. Every successful NFL franchise takes chances, and if the Bengals wish to post back-to-back playoff berths for the first time since 1981-82, they know they had better do the same.

There were 12 playoff teams in 2009, and the Bengals were the 12th-best among them by the time the postseason actually hit. They peaked in Weeks 9-10, completing sweeps of the Ravens and Steelers and holding on for dear life thereafter. Cincinnati went 3-5 in its final eight games - the wins coming over the Browns, Lions, and Chiefs - and was outclassed by the Jets in the first round of the postseason.

Playing the same hand was not going to result in a royal flush, and Brown and head coach Marvin Lewis knew it. So, an offense that was 26th in passing in '09 sought to re-invent itself as an aerial team, with nearly every offseason move made on that side of the ball indicating that Carson Palmer will be winging it quite a bit this season.

Cincinnati signed Antonio Bryant and Matt Jones off the free agent wire, used a first-round draft pick on Jermaine Gresham (Oklahoma), the top tight end in the draft, and followed up two rounds later by selecting Texas star Jordan Shipley (3rd Round, Texas). Though the offensive line remains something of a question mark after struggling to protect the plodding Palmer at times in 2009, there is hope that last year's lottery pick, tackle Andre Smith, will get in shape and be a major difference-maker up front.

In a division where the Steelers are never down long, the Ravens made similar aggressive moves (Anquan Boldin, Donte' Stallworth) with an eye on contending for a Super Bowl, and the Browns appear ready to get off the mat, Cincinnati has done exactly what was prudent for its survival.

The move to sign Owens, however controversial, was of a piece with the design of the larger blueprint. From a football standpoint, the Bengals are insulating themselves from the distinct possibility that Bryant, who has really only had one great season since entering the league in 2002, won't be sufficiently recovered from offseason knee surgery. They can hardly count on the troubled Matt Jones, who isn't even a cinch to make the team, and younger players like Andre Caldwell, Jerome Simpson, and Shipley aren't going to scare opposing defensive coordinators the way Owens will.

Though the popular sentiment is that the 36-year-old Owens is in decline, it's important to note that he's only two years removed from a 1,000-yard, 10- touchdown season with the Cowboys. Last year in Buffalo, where the Bills had major quarterback problems and an offensive line that couldn't even enable the receivers to get out of their breaks, Owens still had 829 yards and scored six touchdowns. The guy keeps his body fine-tuned and will work hard, that much is a given.

Of course, we all know that work habits and the attention the six-time Pro Bowler commands on the field have never been the prevailing issues. What everyone wants to know is how such a hyper-sensitive narcissist is going to co- exist with his long-lost emotional twin, Chad Ochocinco, how Owens is going to react toward Palmer or offensive coordinator Bob Bratkowski when he doesn't get enough touches in a given game, and how he'll handle a losing streak should one arise.

Given that Owens is a future Hall of Famer who is nonetheless playing for his fifth team in the past eight years, you can pretty much set your watch for the headline-grabbing sound byte or sideline tantrum to come. With the one-year deal they gave him, the Bengals are gambling that he'll keep the antics to a level that will enable him to return in 2011.

In light of his history, we know that the odds of things working out between Owens and the Bengals long-term are prohibitive. But in light of the checkered history of the Cincinnati Bengals, sitting on the platform and watching the train roll by isn't any more attractive an option.

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

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